Marketing

Marketing in itself is an umbrella term which includes terms like direct sales, branding, on-line marketing, marketing channels and many more. Marketing as an activity involves implementation of all the strategies to widen the approach to the market through channels such as Effective market linkages, E-marketing, Branding, Participation in trade fairs. As a function, it involves development and initiation of all the procedures and programmes that can help in evolving the firm/company/institution new horizons in the field of competitiveness.

In the process of making a cluster dynamic, it is of utmost supremacy, reason being it makes people aware of the strategic upliftment of the cluster. In current scenario marketing and branding of product are of utmost importance for establishment of MSME as an individual and as a cluster.

ACDS create visibility by disseminating information, driving demand by establishing acceptance of product and increasing the number of user with a local partner driven model in the clusters. Hence we have our presence right from the initial stage of research analysis to the final stage of finding market for the product generated by the clusters.