Evangelizing Nokia TEJ Application
ACDS has been retained by NOKIA for evangelizing its Nokia TEJ application in different SME clusters. Nokia Tej is a mobile phone based application for order management and has the potential to lead a paradigm shift in the supply marketplace. Initially ACDS will do pilot (s) of Nokia-Tej in two textiles clusters in Bhilwara and Ludhiana.
ACDS engagement with Nokia Tej will create visibility, drive demand and increase the number of user with a local partner driven model in these clusters.

In current scenario marketing and branding of product are of utmost importance for establishment of MSME as an individual and as a cluster. Three main components are: create visibility, drive demand and increase the number of user.